Stay Cyber Safe: 36% Of People Are Doing More Online Shopping This Year

24 November 2015

More than one in four adults (28%)(1) say they plan to take advantage of online Black Friday and Cyber Monday sales this year. The research, from Sainsbury’s Bank Credit Cards, reinforces the need for consumers to be extra vigilant when sharing any personal information or using credit or debit cards online.

Fifteen per cent of people(1) said they’ve increased the amount of online shopping they do by up to a quarter over the past 12 months, and 11% said they do between 26% to 50% more. 28% plan to take advantage of online sales during Black Friday and Cyber Monday.

However, one in 10 online shoppers (10%) said they believe they’ve been a victim of one or more online fraud experiences, including making an online order that never arrived, had their card details stolen while shopping online, or using a website that turned out to be fake.

Simon Ranson, Head of Banking at Sainsbury’s Bank said: “If you’re planning to do any shopping online – no matter what time of year – make sure you keep your personal information and credit or debit card details safe. There are a number of simple things you can do, like only using secure websites and buying from reputable retailers, and avoid using public unsecured wifi to make any purchases.”

Type of e-commerce fraud experience Number of online shoppers experiencing this in the past 12 months(1)
Made an online order that never arrived that they believe was because of fraud 2 Million
Had card details stolen while shopping online 1.5 Million
Saved their card details on an e-commerce site and had the details stolen by hackers 1 Million
Used an international e-commerce site that turned out to not be secure 1 Million
Used an e-commerce site that turned out to be fake 1 Million

A few tips from Sainsbury’s Bank Credit Cards on staying safe when making online purchases:

Sainsbury’s Bank recently launched four new credit card offers, each with an attractive introductory purchase and balance transfer period, as well as a reward scheme. New customers who take out any Sainsbury’s credit card before 29th December will receive an additional 2 points per £1 (4 points per £1 in total, on top of the 1 point per £1 from Sainsbury’s) on Sainsbury’s shopping and fuel for the first three months(2). This is equivalent to 2.5% back on their Sainsbury’s shopping when they swipe their Nectar card at the same time. Customers also earn one point per £5 spent on purchases at any other outlet, both in the UK and abroad.

For information on Sainsbury’s Bank credit cards call 0800 030 4429 visit or pick up a leaflet instore at Sainsbury’s. Customers applying for a Sainsbury’s Bank credit card should have their Nectar card ready.

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.


Notes to Editors

Sainsbury’s Bank Press Office: 0131 286 0010 /

Or Citigate Dewe Rogerson 020 7368 9571

  1. Sainsbury’s Bank commissioned Opinium Research to survey 2,002 nationally representative UK adults aged 18+ between 13th and 16th October 2015. Opinium Research is a member of the British Polling Council and abides by its rules.  1,821 of the respondents had purchased goods or services online in the past 12 months.
  2. 2 Nectar points are collected on each full £1 of each separate shopping and fuel transaction at Sainsbury’s. Excludes Sainsbury’s Telecoms and Energy, which will be treated as non-Sainsbury’s purchases. For non-Sainsbury’s purchases 1 Nectar point is collected on each full £5 of each separate transaction. Travel Money purchases are not eligible for points. Nectar points are awarded to you by Sainsbury’s Supermarkets Ltd and Sainsbury’s Bank plc, who reserve the right to alter or terminate the Nectar point offer at any time, but will give as much notice as is reasonably possible before doing so. Points may take up to six weeks to appear on your account. The Nectar loyalty programme is operated independently of Sainsbury’s Bank by Aimia Coalition Loyalty UK Ltd, and the collection and use of points is governed by the Nectar Collector Rules, which are set out in the registration pack and are also available at

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).