Seeking The Purrfect Pet Partner!

11 February 2015

Online dating is the largest single way in which relationships start in the UK today(2) and many seeking love, fun or laughter online want to know that potential partners will be as fond of dogs or cats as they are, according to research(1) undertaken by Sainsbury’s Pet Insurance.

It discovered that 30%(1)  of lonely hearts indicated that any potential partners should be amenable to pets. Females were more likely to specify this (36%) compared to males (25%).

The survey also showed that 46%(1) of those who had dated online in the past two years (or were planning to in the next 12 months) mentioned (or would mention) pets in their online profiles.

Scott Gorman of Sainsbury’s Bank Pet Insurance, said: “Pets can be an integral part of people’s lives, so if you’re going to introduce someone new into your life, you’d like that person to be happy to share their affections with your four-legged friends too.  It’s great to see that people want to make that clear from the start.”

Keen pet-lovers with their pets’ best interests at heart should therefore consider pet insurance as a great way to protect against unexpected and often expensive vet bills.

Sainsbury’s Pet Insurance offers three policy levels and additional cover options for people to tailor the policy that’s right for them, and is currently offering 12 months for the price of 9(3) to new Pet Insurance Customers buying online.



Notes to Editors

(1) Research commissioned by Sainsbury’s Bank and carried out by ICM Unlimited. ICM interviewed a random sample of 2,050 adults aged 18+ in GB online between 16th – 18th January 2015.  Surveys were conducted across the country and the results have been weighted to the profile of all adults.  ICM is a member of the British Polling Council and abides by its rules.  Further information at

(2) Online Dating Association

(3) 12 months for 9 is an introductory offer available to new Pet Insurance customers who buy online. New customers with a Nectar card will receive an additional 5% discount. The discounted premium is paid in 12 monthly instalments. Sainsbury’s Bank reserves the right to alter, cancel or withdraw the offer without prior notice.


Sainsbury’s Bank:

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank is a member of the Financial Services Compensation Scheme.

About Sainsbury’s Pet Insurance

Sainsbury’s Bank’s pet insurance offers core cover that focuses on veterinary fees, which are responsible for the vast majority of all pet insurance claims it receives. This will be available at three levels: Standard (£3,000 vet cover per condition for 12 months); Premier (£7,500 vet cover per condition); and Premier Plus (£13,000 vet cover per condition).  All three policies also provide cover for overseas veterinary treatment; complementary treatment; physiotherapy and behavioural problems.

Customers can also choose from three different sets of additional features:

Customers can select one, two or all three of these additional features, depending on their individual requirements.

Sainsbury’s Pet Insurance is sold, underwritten and administered by Allianz Insurance plc