Sainsbury’s Savers Given Another Boost With Increased Rate On Easy And Online Accounts

15 April 2011

Following the recent launch of  its two new competitive Fixed Rate Savings Accounts, from Friday 15th April, Sainsbury’s savers will also benefit from increased rates on the bank’s Easy and Online Saver accounts.

Available to new and existing customers, the Online Saver account will now pay 2.85% gross AER (up from 2.7% gross AER), and the Easy Saver account will pay 2.6% gross AER (up from 2.5% gross AER).

The Online Saver account allows customers to deposit money into the account as frequently as they wish and make up to three penalty-free cash withdrawals per year. Easy Saver customers can make up to five penalty-free withdrawals per year, and this account also allows as many deposits as savers wish to make.

Those placing more than £5,000 in an Easy Saver account will also benefit from double Nectar points for two years; when combined with the base points received when using a Nectar card, customers receive the equivalent of 2% off all their Sainsbury’s shopping and fuel.

Helen Cook, Head of Savings at Sainsbury’s Finance said: “We’re delighted to give our customers another rate boost, and continue to offer a range of accounts paying competitive rates.”

Sainsbury’s SaveBack function – which allows customers to make deposits into their savings accounts whilst paying for their shopping at Sainsbury’s – is available on Easy Saver and Online Saver accounts. With the simple swipe of a debit card plus their SaveBack card, Sainsbury’s shoppers can make deposits of between £1 and £2,500 at the till.

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For further information, please contact:

Tom Wilson
Citigate Dewe Rogerson
020 7282 2842

Notes to editors

For full details of the Easy Saver and Online Saver accounts, please visit

Sainsbury’s Finance:

To view our latest press releases and product information, please visit the Sainsbury’s Finance online media centre

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Finance provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times.  Our products consistently top Best Buy tables and regularly win awards for quality, price and service.

Sainsbury’s Finance recent awards include Best Overall Online Provider, Best Direct Personal Loans Provider, Best Online Credit Card Provider, Best Online Life Insurance Provider at the Your Money Awards 2010.

Sainsbury’s Finance is a joint venture between J.Sainsbury plc and Lloyds Banking Group.

For further information and general Sainsbury’s Finance enquiries customers can call the freephone number on 0500 40 50 60 or visit