Sainsbury’s Bank Offers Market Leading Personal Loan Price Promise Guarantee

08 May 2012

Sainsbury’s Bank is offering a Price Promise Guarantee* whereby if any customer successfully applies for its standard personal loan but secures a better rate elsewhere with another provider, the supermarket bank will beat it.
Sainsbury’s Bank already offers one of the most attractive personal loan rates in the market at 6.1% APR representative for loans of between £7,500 and £15,000.  The Price Promise Guarantee* applies to all Standard loans from £1,000 to £25,000.
Steven Baillie, Head of Sainsbury’s Loans said: “We are constantly looking for ways to reward our customers.  Those customers who secure a personal loan from us can rest assured that they will be offered one of the best rates in the market, but if they can secure a better deal elsewhere we now promise to beat it. We believe there are no other loan providers to make a commitment quite like ours.”
The offer is only available to those customers who successfully apply for a Sainsbury’s Standard Loan.  This is subject to them qualifying for the offer*. Claims under the offer must be received within 28 days after the Sainsbury’s Loan has been approved. Claims cannot be accepted if the customer has already fully accepted the Sainsbury’s Standard Loan offer by signing and returning the Sainsbury’s Loan agreement.  A “lower rate” means a lower Annual Percentage Rate (APR) of an alternative unsecured, fixed rate loan from a lender, compared on a “like for like” basis.
If a customer’s claim is successful, Sainsbury’s Bank will reduce the APR on their Sainsbury’s Loan to below that of the alternative lender by 0.1%.

Sainsbury’s Bank reserves the right to modify or cancel the Offer at any time without prior notice.

Customers taking out a Sainsbury’s Loan also benefit from:

For further information on Sainsbury’s Finance Loans call0800 169 8502, log onto  or pick up a leaflet in your Sainsbury’s supermarket.


For further information, please contact:
Phil Anderson, Citigate Dewe Rogerson on 0207 282 1031


Sainsbury’s Bank:
To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre
Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times.  Our products consistently top Best Buy tables and regularly win awards for quality, price and service.
Sainsbury’s Bank recent awards in 2012 include Best Personal Loan Provider, Consumer Moneyfacts; Best Low Rate Credit Card Provider and Best Credit Card Provider for use abroad (Gold Credit Card), Moneynet; Best Loan Provider, Moneysupermarket Supers.
2011 awards include Best Overall Online Provider, Best Online Pet Insurance Provider, Best Online Personal Loan Provider and Best Direct Home Insurance Provider at the Your Money Awards. It was also named Most Competitive Term Assurance Direct Provider by Moneyfacts.
Sainsbury’s Bank is a joint venture between J. Sainsbury plc and Lloyds Banking Group.
For further information and general Sainsbury’s Bank enquiries, customers can call the freephone number on 0500 40 50 60 or visit

Notes to editors/webmasters
If using this article on a website, please link using the following hyperlink text at the bottom of the article:
<ahref=”“> Sainsbury’s Loans</a>