Sainsbury’s Bank Launches Two New Competitive Credit Cards To Create Its Strongest Ever Offering

22 May 2014

Sainsbury’s Bank has launched two new competitive credit cards, both offering great benefits for customers, meaning its credit card proposition has never been stronger.

Its new Sainsbury’s Nectar Balance Transfer Credit Card offers 29 months interest free(1) on balance transfers which is not only the Bank’s longest ever but also one of the longest in the market. It also offers six months interest free on purchases and has a balance transfer fee of just 2.89%.

Its new Sainsbury’s Nectar Low BT Fee Credit Card has the lowest balance transfer fee currently available in the market – at 0.5% – and also offers 12 months interest free on balance transfers and purchases(2).

Both credit cards also offer double Nectar points on Sainsbury’s shopping(3) and one point for every £5 spent elsewhere, including when the card is used abroad. At Sainsbury’s petrol filling stations, using a Nectar card alone affords the customer one point per litre but when paying with their Sainsbury’s Bank credit card, they will receive an additional two points per £1 spent on fuel.

Research earlier this year revealed that only 10%(4) of credit cards offer 0% APR on balance transfers and purchases, and also have a reward scheme.

Simon Ranson, Head of Banking at Sainsbury’s Bank said: “This is our most competitive suite of credit cards ever and we are delighted to launch the market’s lowest balance transfer fee card. Our cards are designed to suit a range of needs and all come with competitive balance transfer and purchases offers as well as Nectar points. Our credit card customers are rewarded every time they use their card – whether they shop in Sainsbury’s or elsewhere.”

The new cards join the Sainsbury’s Nectar Low Rate Credit Card which, at 6.9% APR Representative, is the lowest low rate card on the market(5) and does not carry a balance transfer fee. The Sainsbury’s Nectar Purchase Credit Card offers 16 months on balance transfers and purchases and has a 3% balance transfer fee.

Like the Bank’s new cards, its two existing ones also offer the same Nectar point reward structure.

For information on Sainsbury’s credit cards visit or pick up a leaflet instore at Sainsbury’s.


For further information, please contact:

Calum MacDougall / Tom Wilson

Citigate Dewe Rogerson

020 7282 2874 / 2842


Lorna Gilmour

Sainsbury’s Bank

0131 338 2863 /


Rates and information correct at date of issue.

Notes to editors:

(1)   18.9% APR Representative Variable

(2)   18.9% APR Representative Variable

(3)   Customers using their Sainsbury’s Nectar Credit Card instore or online at Sainsbury’s earn 2 points per £1 spent and 2 Nectar points per £1 spent when using their Nectar card. Therefore, the combined post-introductory reward is 4 points earned per £1 spent; this is equivalent to 2% back on Sainsbury’s shopping. Points are not available on a limited range of Sainsbury’s goods and services. Travel Money purchases are not eligible for points. Nectar points are awarded to customers by Sainsbury’s Supermarkets Limited and Sainsbury’s Bank plc. Nectar points may take up to six weeks to appear on customers’ accounts. More information is available at

(4)   MoneyComms, January 2014

(5)   According to when searching for low rate credit cards

Sainsbury’s Bank:

To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank is a member of the Financial Services Compensation Scheme.