Sainsbury’s Bank Is Proud To Be An Official Partner Of Edinburgh International Film Festival As It Sponsors The Return Of The Audience Award

18 June 2013


Sainsbury’s Bank is delighted to be announced as an official partner of the 67th world renowned Edinburgh International Film Festival (EIFF). The Festival will showcase 146 features from 53 countries, including 14 World premieres. This year’s programme includes ‘The Bling Ring’ from renowned director Sofia Coppola starring Emma Watson.

EIFF 2013 sees the return of the Audience Award. The popular award now sponsored by Sainsbury’s Bank, gives audiences the opportunity to rate a selection of 16 films. Previous winners include ‘Man on Wire’ (2008), ‘Tsotsi’ (2005) and ‘Amélie’ (2001).

Jane Brydon, People and Communications Director, Sainsbury’s Bank, said “We are delighted to be supporting the Audience Award for EIFF 2013. As well as being keen to support such a renowned festival in the city where we are based, we feel that the Audience Award is a great fit with our business.

“At Sainsbury’s Bank we put customers at the heart of everything we do and tailor-make our products and services for the Sainsbury’s shopper. Listening to customers and taking on board feedback is a vital part of our business, so we are proud to support an award that listens and responds to audience feedback.”

Graeme Davies, Head of Communications & Development for Edinburgh International Film Festival said, ‘After a two-year absence, we are delighted to reintroduce the Audience Award at EIFF 2013. The Audience Award is a highly popular element of EIFF with the public, filmmakers and distributors alike, and we are delighted that Sainsbury’s Bank has chosen to sponsor the award this year.

“Judged solely by audience members, the Audience Award is a vital part of our continuing effort to support our audiences’ expanded participation in the dialogue on cinema that takes place at our festival’

Edinburgh International Film Festival runs from 19 to 30 June. All information about the festival is published at


For further information:


Sainsbury’s Bank        

Natasha Virtue

0131 338 2974


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