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Safe As Houses – Keep Homes Secure This Winter

16 December 2013

Sainsbury’s Bank is encouraging people to ensure their homes remain secure this winter, as new research(1) reveals that one in 10 Britons have left their front door unlocked at night or whilst the property was unoccupied in the past 12 months.

Sainsbury’s Bank has compiled a new home security guide, which offers simple tips on reducing the risk of being burgled. As Christmas approaches, the bank is also reminding families not to leave any empty packaging on display outside their home that could draw attention to valuable gifts inside.

As the evenings draw in, research from Sainsbury’s Bank highlights that a significant proportion of people are overlooking some of the most basic home security measures. In the past year, almost a quarter (23%) have left their home unoccupied with windows open, 9% admitted to leaving a front door key ‘hidden’ somewhere outside their home, and 9% have left conservatory doors unlocked at night or whilst the house was unoccupied.

The research also reveals that 15% of households have given three or more sets of keys to people who do not live in their home, such as neighbours and cleaners. This trend is particularly pertinent amongst younger households, with 18% of those aged 18 -24 saying their household has given seven or more sets of keys to non-residents.

With almost three quarters (72%) of people now using social media sites, Sainsbury’s Bank is reminding users to consider the security of their home when posting public messages and updates about their whereabouts that could highlight their property is unoccupied. When questioned, more than a third (33%) of people said they had updated their social media profile with details of their current location whilst away from home in the past year. In fact, 7% of respondents admitted to doing so once a day or more, rising to 23% of those aged 18-24.

David Barrett of Sainsbury’s Home Insurance said: “There are a number of measures that homeowners can take to ensure their properties remain safe and secure. These become even more important in the darker winter months when the risk of crime and accidents is heightened, which is why we developed our home security guide.

“We’re urging people to take extra care when it comes to home security, and this applies to the basics like locking windows and doors but also when using social media sites, particularly with the festive season just around the corner, and people heading off to stay with friends and family for the Christmas and New Year period. We’re also encouraging homeowners to make sure they have a good quality home insurance policy in place to ensure that should anything happen to their home, they are fully covered.”

Sainsbury’s Bank is currently offering 30% off home insurance premiums for all new customers who have 5 years claims free, and up to an extra 15% Nectar discount for Sainsbury’s shoppers when purchasing any new cover.(2)

To download a copy of the Sainsbury’s Bank Home Security guide, please visit sainsburysbank/home-security-guide

Always ensure you have secured your property as if you don’t, it could affect your home insurance if you need to make a claim

-Ends-

For further information, please contact:

Tom Wilson, Citigate Dewe Rogerson: 020 7282 2842

Lorna Gilmour, Sainsbury’s Bank: 0131 338 2863

Notes to editors:

(1) Sainsbury’s Bank commissioned ICM to survey 2,028 GB adults. Respondents were interviewed by ICM in an online survey 8th – 10th November 2013. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.co.uk

(2) Minimum premiums apply. 87% of new customers who purchased home insurance between 20th June and 9th September 2013 achieved a 30% discount. At least 10% of Nectar collectors who are Sainsbury’s shoppers will achieve the maximum discount of 15%. Where multiple discounts apply, each discount is applied consecutively to the reduced premium. For more information about Sainsbury’s Bank Home Insurance visit http://www.sainsburysbank.co.uk/insuring/ins_homeinsurance_hom_skip.shtml

Sainsbury’s Bank:

To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at www.sainsburysbank.co.uk/media

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

So far in 2013, the Bank has been awarded ‘Personal Loan Provider of the Year’ – Consumer Moneyfacts, ‘Best Loan Provider’ – Money Supermarket Supers and ‘Best Credit Card for Rewards’ – Moneynet.

Sainsbury’s Bank has its own banking licence, is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514), except for Credit Cards and Loans where it is licensed by the Office of Fair Trading (OFT) license no. 421897. The Bank has an independent membership to the Financial Services Compensation Scheme.

Direct Line Group plc

U K Insurance Limited is the underwriter of Sainsbury’s Bank home insurance and Sainsbury’s Bank car insurance and are part of the Direct Line Group PLC. Direct Line Group plc (Direct Line Group) is headquartered in Bromley; it has operations in the UK, Germany and Italy.

Through its number of well-known brands Direct Line Group offers a wide range of general insurance products to consumers. These brands include; Direct Line, Churchill and Privilege. It also offers insurance services for third party brands through its Partnerships division. In the commercial sector, its NIG and Direct Line for Business operations provide insurance products for businesses via brokers or direct respectively.

In addition to insurance services, Direct Line Group continues to provide support and reassurance to millions of UK motorists through its Green Flag breakdown recovery service and Tracker stolen vehicle recovery and telematics business.

U K Insurance is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Notes to editors/webmasters

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