Purrfect Presents For Pets – Pressie Predictions From Sainsbury’s Pet Insurance

08 December 2014

Pet owners are set to spend an average of £34.63 on their cats and dogs this Christmas resulting in a collective festive spend of over £739m, according to research from Sainsbury’s Pet Insurance(1).

Dogs are set to benefit from more Christmas spending than cats this year, receiving an average of £23.22 worth of presents compared to £17.48 per cat. Dog owners are more likely to splash out with three quarters of them (74 per cent) intending to get their dog a gift compared to less than two thirds of cat owners (63 per cent).

Food treats are the most popular kind of present for cats, with 59 per cent of owners opting for these. Four in 10 (38 per cent) will buy a toy, and five per cent will go for pampering gifts such as taking their cat to a pet spa. Over one in four cat owners (28 per cent) are still undecided.

When it comes to dog owners, two thirds (67 per cent) will buy food treats for their pooch; followed by 59 per cent who will buy a toy and eight per cent who will purchase clothing. Three per cent will opt for a pampering gift for their dog and 21 per cent are as yet undecided.

A generous five per cent of cat owners and six per cent of dog owners will spend over £50 on their pet.

Scott Gorman of Sainsbury’s Pet Insurance, said: “Pets are part of the family so it’s only natural many of us want to spoil them at Christmas. Care should be taken to ensure that any gifts are specifically designed for cats and dogs as a lot of human Christmas treats could cause illness or injury to animals.”

Sainsbury’s Bank, which offers one of largest levels of vet fees (Premier Plus – £13,000 vet cover per condition), is currently offering 12 months for 9, available to new Pet Insurance customers who buy online. New customers with a Nectar card will receive an additional 5% discount. A further £30 to spend instore is available to new customers who get a quote and purchase a Sainsbury’s Pet Insurance policy between 21/10/14 and 29/12/14. Quote must have originated on the Sainsbury’s Bank website or on the telephone (2)


Notes to Editors

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

(1)   Research commissioned by Sainsbury’s Bank and carried out by ICM Research. ICM interviewed a random sample of 2,000 adults aged 18+ in GB online between 12th – 14th November 2014, of which 514 were cat owners and 497 were dog owners.  Surveys were conducted across the country and the results have been weighted to the profile of all adults.  ICM is a member of the British Polling Council and abides by its rules.  Further information at

(2)   £30 to spend instore is an introductory offer available to new customers who get a quote and purchase a Sainsbury’s Pet Insurance policy between 21/10/14 and 29/12/14. Quote must have originated on the Sainsbury’s Bank website or on the telephone. Quotes and subsequent accepts from price comparison sites will not be eligible for the £30 worth of coupons offer. We will aim to issue the coupons within 60 days of the policy start date. If your policy is cancelled within this period your coupons will not be issued. Limited to issuing one set of coupons per policy, duplicate coupons will not be issued. Offer is six £5 coupons with varying validity dates, Coupons may only be used at point of purchase as per terms specified on front of coupon. Hand the coupon to the cashier and, provided you have spent at least £5 in one transaction and the conditions are met, the amount will be deducted from your bill. Coupon valid on instore purchases only. This coupon is not valid for purchases made via Sainsbury’s websites. Coupons cannot be used for spirits and liqueurs, cashback or purchases made from the National lottery stand, tobacco kiosk, vending machines, concessions, or purchases of baby milk products, gift cards, prescription medicines, saving stamps, phone cards, mobile phone vouchers, charity items or fuel, or against online delivery charges. If you have a coupon valid for an age related product, you must be aged 18 years or over to redeem. Not to be used in conjunction with any other offer and is non transferable. Sale, auction or tendering of this coupon for money or otherwise is specifically prohibited. Photocopies are not accepted. This coupon has no cash value. No change will be given. Only one coupon for this offer may be used per transaction. Sainsbury’s reserve the right to retract the offer at any time.

About Sainsbury’s Pet Insurance

Sainsbury’s Bank’s pet insurance offers core cover that focuses on veterinary fees, which are responsible for the vast majority of all pet insurance claims it receives. This will be available at three levels: Standard (£3,000 vet cover per condition for 12 months); Premier (£7,500 vet cover per condition); and Premier Plus (£13,000 vet cover per condition).  All three policies also provide cover for overseas veterinary treatment; complementary treatment; physiotherapy and behavioural problems.

Customers can also choose from three different sets of additional features:

Customers can select one, two or all three of these additional features, depending on their individual requirements.

Sainsbury’s Pet Insurance is sold, underwritten and administered by Allianz Insurance plc

Sainsbury’s Bank

To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank is a member of the Financial Services Compensation Scheme.

Allianz Insurance

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz SE Group, the largest property and casualty insurer worldwide. Around 83 million private and corporate customers rely on Allianz’s knowledge, global reach, capital strength and solidity to help them make the most of financial opportunities and to avoid and safeguard themselves against risks.  In 2013, around 148,000 employees in over 70 countries achieved total revenue of 110.8 billion euros.

Sainsbury’s Bank Press Office

T. Jennifer Johnston-Watt 0131 286 0779   Citigate Dewe Rogerson 020 7368 9571