Extending living space has become increasingly attractive to Britain’s homeowners over the past couple of years. New findings(1) from Sainsbury’s Home Insurance indicates extensions to the rear and side of properties have been the most popular kind of residential extension over the past 24 months, with almost a third (31%) people who have extended their homes having opted for one.
Conservatories are the second most popular residential extension (29%), followed by loft extensions (15%), garage conversions (11%) and the construction of an outbuilding such as a garden room or home office (5%)(1).
Of those who have undertaken home extensions in the past 24 months(1), 25% have added between 11-20m2 of additional living space have to their homes, while 23% have added 21-30m2 and 18% have added 31 square metres or more.
The findings are supported by a “snapshot” poll amongst a cross-section of 76 UK builders(2). Amongst the builders surveyed, rear extensions were the type of home extension most frequently carried out, with 92% of builders having completed one in the past 12 months. These were followed by side extensions (72%), loft extensions (54%) and garage conversions (41%).
The findings indicate a trend towards families spending more time in larger kitchens where they cook and eat together. According to the builders’ survey(2), bigger kitchens and kitchen diners were the most frequent reason cited for a home extension, with 84% of builders having worked on these. The second most popular intended use for the new space was for additional bedrooms (61%), followed by new bathrooms and home offices (53% each).
Tom Thomson of Sainsbury’s Home Insurance said: “For those who are improving and extending their homes, it’s crucial to advise their home insurance provider. Making revisions to a property such as adding new rooms could change the value of the property significantly and failing to report alterations may see people left under-insured or with invalidated insurance policies.”
New Sainsbury’s Home Insurance customers with a Nectar card can benefit from discounts up to 25% off(3); and double Nectar points on Sainsbury’s shopping and fuel for 2 years(4).
Offer only available to new customers who take out a new combined buildings and contents Sainsbury’s Premier Cover Home Insurance policy. Customers must renew their policy at the same cover level to continue collecting double points.
This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.
Notes to Editors
Sainsbury’s Bank Press Office. Email: email@example.com
Jennifer Johnston-Watt 0131 286 0779 / firstname.lastname@example.org or Citigate Dewe Rogerson 020 7368 9571
Sainsbury’s home insurance is underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
(1) Research commissioned by Sainsbury’s Bank and carried out by ICM Unlimited. ICM interviewed a random sample of 2,050 adults aged 18+ in GB online between 16th – 18th January 2015. Surveys were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.com
(2) Online survey of 76 UK builders commissioned by Sainsbury’s Bank and carried out by Pollright on behalf of Citigate Dewe Rogerson between 20th – 26th January 2015
(3) From 30/09/14 at least 10% of Nectar card holders who are Sainsbury’s shoppers would have achieved the maximum discount of 25% off. Sainsbury’s customers will receive a discounted rate based on information related to transactions made in Sainsbury’s Supermarkets using their Nectar card. Introductory discount, minimum premiums apply.
(4) Offer available only to new customers who take out a new combined buildings and contents Sainsbury’s Premier Cover Home Insurance policy. Quote must have originated on the Sainsbury’s Bank website or on the telephone. Quotes and subsequent accepts from price comparison sites will not be eligible for double Nectar points. 2. Customers must renew their policy at the same cover level to continue collecting double points. 3. If the policy is cancelled, double points will cease from the cancellation date. 4. Only the first combined buildings and contents policy registered against each Nectar account will qualify for double points. 5. Base points on qualifying spend in Sainsbury’s will be collected as normal. A bonus equal to the total of these points each calendar month (subject to a monthly maximum of 2,500 points) will be credited to the Nectar account by the 10th of the following month, for up to 24 months from the policy cover start date. Excludes all bonus point offers and points from Sainsbury’s Energy, Telecoms, Digital, Bank and all other Sainsbury’s services. 6. The monthly bonus will only be calculated on, and credited to the Nectar card nominated at the time of application. The nominated card must also be used at the time of each Sainsbury’s purchase and points will not be allocated retrospectively. 7. The Nectar loyalty programme is operated independently of Sainsbury’s Bank by Aimia Coalition Loyalty UK Ltd; and the collection and use of points is governed by the Nectar Collector Rules, set out in the registration pack and available at nectar.com 8. Sainsbury’s Bank reserves the right to alter, cancel or withdraw the offer without prior notice.
To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at www.sainsburysbank.co.uk/media
Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.
Sainsbury’s Finance is a trading name of Sainsbury’s Bank plc. Sainsbury’s Supermarkets Ltd is an appointed representative of Sainsbury’s Bank plc. Sainsbury’s Bank plc, Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no. 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Register no. 184514).