One In Five Holidaymakers To Book 2016 Getaways By End Of This Year

28 December 2015

Over 34 million people in Britain (67% of adults) are planning overseas holiday escapes during 2016 and over 38 million (75%) are planning a holiday within the UK, according to new findings(1) from Sainsbury’s Travel Insurance. A significant number of these potential holidaymakers (58%) intend to do both. On average those planning on booking a holiday in 2016 say they will spend £846 per person on the cost of the holiday alone, before add-ons and spending money.

8.7 million ‘early bookers’, one in five of those intending to book a holiday in the UK or abroad, will have booked their main holiday by the end of this year, including 12% who had already booked by the end of October and a further 9% who plan to book by the end of 2015. Another one in eight (12%) intends to book during January 2016(1).

Twice as many holidaymakers are confident that they will book independently, going direct to their chosen airline and accommodation providers, compared to those who say they will book through a travel agent (26% against 13%), the remainder being unsure as yet.

Tom Thomson of Sainsbury’s Bank Travel Insurance commented: “A good proportion of holidaymakers are early bookers, who plan ahead and like to have something to look forward to.

We’d encourage people to put a similar level of planning into choosing their travel insurance as if they don’t choose the right policy they might give themselves something to regret.

“Those booking independently rather than through a travel agent, must ensure they have good quality independent traveller cover as they may not benefit from protection under the ATOL scheme.”

Overall, city breaks are the most popular form of UK holiday for 2016, planned by 27% of adults, followed by beach holidays (13%), walking holidays (10%) and spa/retreat holidays (8%)(1).

One in seven (14%) say they have saved all year to get the holiday they want, while one in 12 (8%) will pay for their holiday with a credit card to spread the cost.

Most popular domestic holidays in 2016 (and percentage of adults planning one)(1) Most popular overseas holidays in 2016 (and percentage of adults planning one)(1)
City breaks (27%) Beach holidays (31%)
Beach holidays (13%) City breaks (16%)
Walking holidays (10%) Cruises (8%)
Spa/ retreat holidays (8%) Arts, culture, food and wine holidays (7%)
Activity and sports holidays (6%) Activity and sports holidays (6%)
Arts, culture, food and wine holidays (5%) Spa / retreat holidays (5%)


This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

For further information, please contact:

Jennifer Johnston-Watt

Sainsbury’s Bank

0131 286 0779

Emma Murphy

Citigate Dewe Rogerson

020 7638 9571

Notes to Editors

(1)Research commissioned by Sainsbury’s Bank and conducted Opinium Research. Opinium interviewed a sample of 2,003 UK adults aged 18+ online between 27-30th October 2015. Surveys were conducted across the country and the results have been weighted to the profile of all UK adults.

Sainsbury’s Bank Travel Insurance
Sainsbury’s Bank Travel Insurance is administered by Cigna Insurance Services (Europe) Limited. Authorised and regulated by the Financial Conduct Authority. It is underwritten by Cigna Europe Insurance Company S.A.-N.V. Supervised in Belgium by the National Bank of Belgium and the Financial Services and Markets Authority, and subject to limited regulation by the Financial Conduct Authority.

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