Mum’s The Word, Says Sainsbury’s Bank

06 March 2016


With Mother’s Day around the corner, new research(1) from Sainsbury’s Bank Credit Cards reveals that 37% of people say that their mother’s advice is the best gift their mother gave them.

Mum’s advice related to money (28%) shared top-billing with advice related to happiness, wellbeing and positivity (28%).

9% said the best advice from mum related to work, jobs, or time management. Surprisingly, however Mum didn’t always know best when it came to men/women and relationships as this was cited the top piece of advice for just 7% of those surveyed.

When it comes to taking mum’s advice, 68% always or sometimes take it, (13% always do, 56% sometimes do) and 17% rarely or never do. Men are slightly more likely to always take their mum’s advice (15%) compared to women (11%).

Londoners rated highest for those always taking their mum’s advice (18%) followed by people living in Northern Ireland and Norwich (17%).  Interestingly, Northern Ireland also had the highest amount of people who never take their mum’s advice (7%).

Londoners also said that their mum’s advice was the best gift they had received (46%) closely followed by those in Northern Ireland, the North East and North West (all 43%).

18 – 34 year olds were most likely to say that their mother’s advice was the best gift they received (41%).

Simon Ranson, Head of Banking at Sainsbury’s Bank said: “Our research reveals that the best advice mums have given their children was around finances such as saving for a rainy day.

“With regard to moral conduct, the most popular advice was to ‘treat others as you would wish to be treated’, so why not treat your mum this mother’s day?”

When asked verbatim for specific examples, the most popular advice included:


– ENDS –


For information on Sainsbury’s Bank credit cards call 0800 030 4429 visit or pick up a leaflet instore at Sainsbury’s. Customers applying for a Sainsbury’s Bank credit card should have their Nectar card ready.



  1. Sainsbury’s Bank commissioned Opinium Research to survey 2,007nationally representative UK adults aged 18+ between 9th to 12th February 2016. Opinium Research is a member of the British Polling Council and abides by its rules.

For further information, please contact:

Citigate Dewe Rogerson on 020 7638 9571

Jennifer Johnston-Watt, Sainsbury’s Bank on 0131 286 0779

Lorna Gilmour, Sainsbury’s Bank on 0131 286 0786 / Sainsbury’s Bank press office on 0131 286 0010


This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

Sainsbury’s Bank:

To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at


Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.


Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).