More than £1.4 billion could be spent by last minute shoppers on Christmas Eve, according to research(1) from Sainsbury’s Bank Credit Cards.
The study of consumer shopping habits in the run up to Christmas reveals that a high number of people are leaving some of their festive shopping until the last minute; 27.3 million people (54% of those celebrating Christmas)(1) expect to hit the shops on Christmas Eve.
According to the results, Christmas shoppers’ total spending in Christmas week (Monday 21st – Thursday 24th) will be £272 each. In addition, an estimated 13% of all of the shopping in the Christmas week will take place on Christmas Eve.
In Christmas week, looking at shopping overall, 46% expect to place some or all of their shopping on their credit card. In terms of Christmas gifts alone, the research reveals that 19% of shoppers will use a credit card(1):
Simon Ranson, Head of Banking at Sainsbury’s Bank said: “While many of us had expected to complete our shopping by the end of November(2), many others have left it to the last minute. Our advice is not to be rushed into making rash purchases; make a list, select your stores carefully, even plan a route so you’re able to stick to your budget and don’t overspend.”
For information on Sainsbury’s Bank credit cards call 0800 030 4429 visit sainsburysbank.co.uk/cards or pick up a leaflet instore at Sainsbury’s. Customers applying for a Sainsbury’s Bank credit card should have their Nectar card ready.
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Notes to Editors
– 1,630 respondents said they would be spending in the last week before Christmas. 1,630 respondents / 2,003 surveyed * 50,909,000 UK adults = 41,377,859 planned to spend in the last week before Christmas.
– On average each respondent who planned to shop said they’d spend £272. £272 * 41,377,859 = £11,259,932,041.
– An estimated 13% of shopping in this period would be done on Christmas Eve: 13% * £11,259,932,041 = £1,463,791,165 or £1.46 billion.
– 1,075 respondents said they planned to spend on Christmas Eve. (1075 / 2003) * 50,909,000 = 27,297,187 or 27.3 million plan to spend on Christmas Eve.
For further information, please contact:
Citigate Dewe Rogerson on 020 7638 9571
Lorna Gilmour, Sainsbury’s Bank on 0131 286 0786 / Sainsbury’s Bank press office on 0131 286 0010
This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.
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