Last Minute Shoppers Could Spend £1.4 Billion On Christmas Eve

24 December 2015

More than £1.4 billion could be spent by last minute shoppers on Christmas Eve, according to research(1) from Sainsbury’s Bank Credit Cards.

The study of consumer shopping habits in the run up to Christmas reveals that a high number of  people are leaving some of their festive shopping until the last minute; 27.3 million people (54% of those celebrating Christmas)(1) expect to hit the shops on Christmas Eve.

According to the results, Christmas shoppers’ total spending in Christmas week (Monday 21st – Thursday 24th) will be £272 each. In addition, an estimated 13% of all of the shopping in the Christmas week will take place on Christmas Eve.

In Christmas week, looking at shopping overall, 46% expect to place some or all of their shopping on their credit card.  In terms of Christmas gifts alone, the research reveals that 19% of shoppers will use a credit card(1):

Simon Ranson, Head of Banking at Sainsbury’s Bank said: “While many of us had expected to complete our shopping by the end of November(2), many others have left it to the last minute. Our advice is not to be rushed into making rash purchases; make a list, select your stores carefully, even plan a route so you’re able to stick to your budget and don’t overspend.”

For information on Sainsbury’s Bank credit cards call 0800 030 4429 visit or pick up a leaflet instore at Sainsbury’s. Customers applying for a Sainsbury’s Bank credit card should have their Nectar card ready.

– ENDS –

Notes to Editors

– 1,075 respondents said they planned to spend on Christmas Eve. (1075 / 2003) * 50,909,000 = 27,297,187 or 27.3 million plan to spend on Christmas Eve.

For further information, please contact:

Citigate Dewe Rogerson on 020 7638 9571
Lorna Gilmour, Sainsbury’s Bank on 0131 286 0786 / Sainsbury’s Bank press office on 0131 286 0010

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

Sainsbury’s Bank:

To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).