Holiday Nation – Britons Early To Book Holiday Escapes

30 December 2014

Research(1) from Sainsbury’s Travel Insurance indicates that 23.5 million people in Britain (50% of adults) are planning overseas holiday escapes during 2015, and 22.1 million (47%) are planning a holiday within the UK. A significant number of these potential holidaymakers (41%) intend to do both. On average those planning on booking a holiday in 2015 say they will spend £806 on the cost of the holiday alone, before add-ons and spending money.

7.4 million ‘early bookers’, 21% of those intending to book a holiday in the UK or abroad, will have booked their main holiday by the end of this year, including 14% who have already booked and a further 7% who plan to book by the end of 2014. Another one in seven (14%) intends to book during January 2015(1).

Scott Gorman of Sainsbury’s Travel Insurance commented: “We’d encourage savvy early bookers to shop around for travel insurance at the same time as their holiday deal, or even in advance of, booking their holiday.  Comparing policies on a like-for-like basis, as well as on price, will give you peace of mind you’ve got the right level of cover for you and your family.

“One in four of those planning to go away will book independently, going direct to their chosen airline and accommodation providers, compared to just 13% who say they will book through a travel agent. Those booking independently should ensure they have good quality independent traveller cover as they won’t benefit from protection under the ATOL scheme.”

Overall, city breaks are the most popular form of holiday for 2015, planned by 38% of adults, followed by beach holidays (35%), walking holidays (14%) and cruises (12%)(1).

More than one in eight (13%) say they have saved all year to get the holiday they want, while one in ten (9%) will pay for their holiday with a credit card to spread the cost.


Most popular domestic holidays in 2015 (and   percentage of adults planning one)(1) Most popular overseas holidays in 2015 (and   percentage of adults planning one)(1)
City breaks   (30%) Beach holidays   (29%)
Walking holidays   (12%) City breaks   (21%)
Beach holidays   (11%) Cruises (10%)
Spa breaks (7%) Arts, culture,   food and wine holidays (7%)
Activity and   sports holiday (6%) Safaris (5%)


Nectar card holders purchasing annual cover online on or before 6th April 2015 will receive a 35% discount(2).


Notes to Editors


(1)     Sainsbury’s Bank commissioned ICM to conduct research on its behalf. ICM research interviewed a nationally representative sample of 2,010 GB adults aged 18+ via the online omnibus between the 14th – 16th November 2014. Responses are not mutually exclusive, some respondents will be planning both overseas and UK holidays.

(2)     Customers will receive a 30% online discount as standard. To achieve the maximum discountof 35% when buying Annual cover online, please quote T1737 and your Nectar card number. Offer applies 30/9/14 to 06/04/14.

Sainsbury’s Bank Travel Insurance

Sainsbury’s Bank Travel Insurance is administered by FirstAssist Insurance Services, which is a trading style of Cigna Insurance Services (Europe) Limited. Authorised and regulated by the Financial Conduct Authority. It is underwritten by Great Lakes Reinsurance (UK) PLC. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Sainsbury’s Bank

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