Happy Kids + Happy Pets = Happy Home

31 August 2015

Sainsbury’s Bank study shows pets are happiest when the kids are home

An independent survey(1), commissioned by Sainsbury’s Bank Pet Insurance, of homes in the UK that have both children and animals reveals the behavioural and psychological benefits of pet ownership.

Families were positive about the benefits of pet ownership in general with over half (51%)(1) of respondents stating that pets are great companions for children; that pets are  teaching children about responsibility (48%), helping to keep children active (35%), improve their confidence (35%) and relieve stress (35%).

Interestingly, the survey shows that twice as many pet-owning families say their pets seem much happier when the children are at home (20%), than when they are not (10%), and 24% of families said that the pets get more attention during school holidays, including extra affection for the cat, and more walks for the dog.

Karen Wild, member of the Association of Pet Behaviour Counsellors (APBC) said: “Pets have been shown to provide health benefits for humans. Taking the dog for a walk encourages exercise, fresh air, and social contact; dogs are great at helping us start conversations. Stroking and talking gently to our cats and dogs can increase oxytocin levels (the ‘happy hormone’) in both pet and human.”

“Cats and dogs can be very sensitive to their owner’s feelings and behaviour, particularly if they are in a tense or chaotic home environment.  Pets can become as attached to us as we are to them. Separation distress is a widely recognised condition suffered by some pets when left behind at home due to our busier lives.  Pet owners can help to alleviate this particular condition by gradually building up the amount of time they spend away from their pets.”

Scott Gorman of Sainsbury’s Bank Pet Insurance said: “Pets can become stressed just like humans, and this can lead to problems with their behaviour which is why we offer cover for behavioural illness as standard on all our new policies.”

Pet owners with their pets’ best interests at heart are advised that pet insurance could be a  good way to protect family finances against unexpected and often expensive vet bills. Sainsbury’s Bank Pet Insurance comes complete with cover for behavioural  illness on all its policies from Standard through to Premier Plus(2).

Sainsbury’s Bank Pet Insurance offers three policy levels and additional cover options for people to tailor the policy that’s right for them, and is currently offering 12 months for the price of 9(3) to new Pet Insurance customers buying online.


Notes to Editors

(1) Opinium Research surveyed 2,003 UK adults on 12th-15th May 2015. Results have been weighted to nationally representative criteria. Responses are taken from the 781 respondents whose households contain one or more children and one or more pets, or have done so in the past 24 months.

(2) Source:

(3) 12 months for 9 is an introductory offer available to new Pet Insurance customers who buy online. The discounted premium is paid in 12 monthly instalments. Sainsbury’s Bank reserves the right to alter, cancel or withdraw offers without prior notice.


For further information, please contact:

Emma Murphy

Citigate Dewe Rogerson

020 7282 1072 / 2989

Jennifer Johnston-Watt

Sainsbury’s Bank

0131 286 0779

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

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About Sainsbury’s Bank:

Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. The Bank benefits from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance.  Sainsbury’s Bank provides a range of quality products including travel money, insurances, credit cards, savings and loans which we provide through multiple channels, including instore, by telephone and online.

Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).

About Sainsbury’s Pet Insurance

Sainsbury’s Bank’s pet insurance offers core cover that focuses on veterinary fees, which are responsible for the vast majority of all pet insurance claims it receives. This will be available at three levels: Standard (£3,000 vet cover per condition for 12 months); Premier (£7,500 vet cover per condition); and Premier Plus (£13,000 vet cover per condition).  All three policies also provide cover for overseas veterinary treatment; complementary treatment; physiotherapy and behavioural  illness

Customers can also choose from three different sets of additional features:

·         Loss cover – which covers death from injury, death from illness and cremation

·         Safe return – which covers theft or straying, advertising & reward, and emergency boarding

·         Holiday cover – which covers trip cancellation, quarantine & loss of documents, and repatriation

Customers can select one, two or all three of these additional features, depending on their individual requirements.

Sainsbury’s Pet Insurance is sold, underwritten and administered by Allianz Insurance plc