Get Set For Winter: Driving Tips From Sainsbury’s Bank

02 December 2014

As the evenings draw in and temperatures start to dip, Sainsbury’s Car Insurance is warning motorists to take particular care over the winter months and is offering a range of tips to help winter drivers stay safe on the roads.

The supermarket bank’s analysis(1)  of government data reveals that November, December and January are the months that result in the highest personal injury accident rates per vehicle miles driven for all car users.

Casualty rates, which refer to personal injury accidents on public roads in Great Britain which become known to the police within 30 days, are 15 per cent higher than the monthly average in November; 11 per cent higher in December; and 8 per cent higher in January, the three highest rates in the whole year.

Tom Thomson, Head of Sainsbury’s Car Insurance said: “The consequences of an accident or breakdown can be greater in winter, especially with challenging driving conditions from icy roads to storms and snow, so we would encourage all motorists to take great care no matter how short their journey.

“It’s also useful to take steps before you set off such as charging your mobile phone and letting people know your route.  Having a good quality breakdown policy will also give you peace of mind that you can call for professional assistance if needed.”

Other tips include ensuring your car is fully serviced, adopting a driving style to suit the conditions and carrying an emergency kit in your car.


Month Casualty   rates for all car users each month compared to monthly average(1)
November +15%
December +11%
January +8%
October +7%
March +0%
February -2%
July -3%
June -4%
September -4%
May -6%
August -7%
April -13%


Here are Sainsbury’s Car Insurance’s tips to help winter drivers stay safe on the roads:

Before you set off


Whilst driving


Sainsbury’s Bank Car Insurance offers double Nectar points on Premier Cover for up to two years on Sainsbury’s Shopping and fuel for those who receive a quote and purchase direct from Sainsbury’s Bank. Customers must renew their policy at first renewal for double Nectar points to continue(2) .


Sainsbury’s Bank Car Insurance’s new customer offer includes free Sainsbury’s Breakdown Service cover, provided by Green Flag, for a year when you obtain a new Sainsbury’s car insurance quote and subsequently purchase a policy. Underwritten by U K Insurance Limited.

 Visit for more info and terms.


For further information on Sainsbury’s Bank car insurance, call 0800 092 9334, visit or pick up a leaflet in store.


For further information, please contact:

Emma Murphy, Citigate Dewe Rogerson on 020 7282 1072

Jennifer Johnston-Watt, Sainsbury’s Bank on 0131 286 0779

Notes to Editors:


(1) Sainsbury’s Bank analysis of Department of Transport statistics (Reported casualties and casualty rates by month, road user type and severity, Great Britain, 2013). Analysis of the number of casualties per billion vehicle miles driven in each month.

(2) All Offer Terms and Conditions

Double Nectar :


Sainsbury’s Bank:


To view our latest press releases and product information, please visit the Sainsbury’s Bank online media centre at


Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.


Sainsbury’s Bank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank is a member of the Financial Services Compensation Scheme




Direct Line Insurance Group plc


U K Insurance Limited is the underwriter of Sainsbury’s Bank car insurance and Sainsbury’s Bank home insurance and are part of the Direct Line Group PLC. Direct Line Group plc (Direct Line Group) is headquartered in Bromley; it has operations in the UK, Germany and Italy.


Through its number of well-known brands Direct Line Group offers a wide range of general insurance products to consumers. These brands include; Direct Line, Churchill and Privilege. It also offers insurance services for third party brands through its Partnerships division. In the commercial sector, its NIG and Direct Line for Business operations provide insurance products for businesses via brokers or direct respectively.


In addition to insurance services, Direct Line Group continues to provide support and reassurance to millions of UK motorists through its Green Flag breakdown recovery service and Tracker stolen vehicle recovery and telematics business.


U K Insurance is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.