Gadgets – Students Can’t Seem To Do Without Them

03 October 2011

New research from Sainsbury’s Finance(1) reveals a large proportion of new university students are more likely to have packed a games console, laptop, TV or Sky or cable box than text books for study.

Students are turning their rooms into high tech entertainment centres with almost a third (31%) packing a TV, with 13% taking Sky or cable boxes with them.  Almost a third (30%) of male students arrive with a PlayStation or Xbox compared to almost one-in-ten (8%) of female students. Four-in-five (80%) freshers arrive with a laptop to take notes and write essays.

Favourite kitchen gadgets for students’ rooms include a fridge (16%) a toaster (15%), and a microwave (10%). Almost a quarter (24%) pack a kettle and 9% take a toasted-sandwich-maker. For musical entertainment, almost two-thirds (64%) of students own iPods or their equivalent and 31% will take their docking stations with them.

Sainsbury’s is giving these budding academics a helping hand by slashing the cost of many student essentials and a few luxuries too, with a half price sale on selected items across electricals, stationery and homeware until 4th October.

On average, first year undergraduates take over £1,200 worth of items with them, with almost one in ten (8%) taking goods worth over £2,500.

Ben Tyte, Head of Sainsbury’s Home Insurance, said:  “For modern students home comforts are likely to take the form of a laptop, Xbox or iPod. University study is evolving to reflect modern dynamic workplaces, with lecture notes typed straight into laptops and students instantly accessing research papers via the web rather than scouring for books in the library.”


For further information, please contact:

Natasha Virtue
Sainsbury’s Finance
0131 338 2974
/ Ian Morris
Citigate Dewe Rogerson
020 7282 1049/1031


(1) OpinionPanel carried out a poll in September 2011 amongst a representative sample of 512 students starting university in 2011

Sainsbury’s Finance

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Finance provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times.  Our products consistently top Best Buy tables and regularly win awards for quality, price and service.
Sainsbury’s Finance recent awards include Best Overall Online Provider, Best Online Pet Insurance Provider, Best Online Personal Loan Provider and Best Direct Home Insurance Provider at the Your Money Awards 2011.

Sainsbury’s Finance is a joint venture between J.Sainsbury plc and Lloyds Banking Group.

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