Car Buying Season: 23% Of Adults Are Considering Buying A Car Before September 2015

23 March 2015

The latest figures(1) from the Sainsbury’s Bank car buying index, which tracks consumers’ car purchase intentions, suggest that more than one in five adults(1) (23%) in Britain are currently thinking about buying a car over the next six months, the same rate as six months ago(3).

Among those people intending to buy a car over the next six months, the average amount each individual anticipates spending is £10,290(1), slightly lower (9%) than six months ago when the average was £11,249(3).

Amount those intending to buy a car in the next six months intend to spend

Type of car March-August 2015(1) September 2014 – February 2015(3) Percentage change
Average – buyers of all cars £10,290 £11,249 -9%
Brand new car £14,831 £15,919 -7%
Second hand car £7,314 £6,636 +10%

The research(1) reveals that consumers are increasingly choosing a loan or other finance to pay for a vehicle, with 42% of car buyers intending to use some form of finance, a two percentage point increase on six months ago.

Selection of the most popular finance options for people who expect to buy vehicles using credit(1)

Type of finance March – August 2015(1) September 2014 – February 2015(3) Percentage point difference
Personal loan 25% 21% +4%
HP agreement 22% 18% +4%
Personal contract purchase plan 25% 20% +5%
Credit card 27% 25% +2%

Among borrowers(1), 32% of second hand car buyers are more likely to consider a personal loan, compared to 20% of people considering buying a brand new car.

Simon Ranson, Head of Banking at Sainsbury’s Bank, said: “The number of people who are planning to buy, and the amount of money they propose spending, looks pretty steady compared to six months ago. It is certainly a great time to buy for those planning to use a loan and we are offering some of the lowest personal loan rates we’ve ever offered.”

He added: “A personal loan can offer the flexibility of being a ‘cash buyer’ as well as providing confidence around the known monthly repayment schedule.”

Even those who are not looking to change their vehicle could save money by switching their existing loan (depending on when their agreement began) to a different provider. Sainsbury’s Bank is offering customers with a Nectar card 3.6% APR Representative on loans between £7,500 and £15,000, taken over one to three years(2). Sainsbury’s Bank has a loan switcher calculator to help customers gauge whether they might save money by switching their existing loan to a Sainsbury’s Bank loan.

Sainsbury’s Bank also offers a Price Promise Guarantee(4) which means that if customers are offered a “like for like” loan that has a lower APR with another lender, the Bank will beat it by 0.1%. This is subject to qualifying for the Offer and customers must not have already accepted its loan offer by signing and returning a Sainsbury’s Loan agreement. Car dealership loans and finance are excluded.


This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

Notes to editors:

(1)    Research commissioned by Sainsbury’s Bank and conducted by ICM Unlimited. ICM interviewed a random sample of 2,004 GB adults aged 18+ online between 18th-20th February 2015. Surveys were conducted across the country and the results have been weighted to the profile of all adults. Some figures have been rounded. ICM is a member of the British Polling Council and abides by its rules. Further information at

(2)    Rate correct at date of issue. The actual rate offered to customers may be higher depending on the individual customer’s personal circumstances, credit assessment procedures and other related factors.

(3)    Research commissioned by Sainsbury’s Bank and conducted by ICM Research. ICM interviewed a random sample of 2,058 GB adults aged 18+ online between 20th-22nd August 2014. Surveys were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

(4)    Multiple credit searches may make obtaining future credit more difficult. Price Promise Guarantee Terms and Conditions: The Price Promise Guarantee (“the Offer”) is only available to individuals who successfully apply for (and subsequently open) a Sainsbury’s Personal Loan (“the Loan”). Claims under the Offer must be received within 28 days after the Sainsbury’s Loan has been approved. Claims under the Offer will not be accepted after the Sainsbury’s Loan offer has been accepted by signing and returning the Sainsbury’s Loan agreement.  Customers must provide us with a written offer from the other lender in the same name as the Loan offered by Sainsbury’s. In most cases a photocopy of the loan agreement will suffice but we may ask customers to provide the original agreement. If customers provide an original document, we will return this to the customer within 5 days of assessing the customer’s claim. Photocopies will not be returned and will be securely destroyed by us. Sainsbury’s will verify the validity of the customer’s claim within 5 business days of receiving the customer’s request and notify the customer of the result. A “Lower rate” means a lower Annual Percentage Rate (APR) of an alternative unsecured, fixed rate loan from a lender, compared on a “like for like” basis. We will assess “like for like” based on features such as, but not limited to, length of loan, fixed loan amount, repayment structure (including interest and set up fees (if any). The Lower rate must be available to the general public and be verifiable by Sainsbury’s. The Lower rate must have been offered and must still be available to the customer at the time of the claim. The Offer does not apply to the following rate or loan types:
Loans where the funds are not available for immediate use
Discount rates offered only to members of groups or individuals who meet previously specified criteria;
Rates that are not immediately available, promotions that are not at everyday rates and products which are sold under different terms and conditions, such as special financing (i.e. dealer loans, promotional loans for specific goods);
Loans that are secured on land, investments or goods.
Any personal products being charged interest at a variable rate;
Any personal and non personal loan type products including but not limited to lease, contract hire, hire purchase or conditional sale agreements;
Loan agreements where interest has been temporarily or permanently suspended (including deferred payments and 0% loans for an initial period);
Loan agreements where the funds are to support periods of study, or the period immediately following completion of studies (for example, student loans or graduate loans).

If the claim is successful we will reduce the APR on the Sainsbury’s Loan to below that of the alternative lender by 0.1%. e.g. If the alternative lender formally offers the customer a rate of 6.9% APR, the claim is successful and 6.9% APR is lower than our rate offered we will reduce our offer rate to 6.8% APR. We reserve the right to modify or cancel the Offer at any time without prior notice.