Brits Haggle “hard”

25 November 2013

APR of 5.0% – for repayments taken over three years or less the rate becomes 4.9% Representative APR(2)

Are we turning into a nation of hagglers? According to new research analysis from Sainsbury’s Bank Loans, more people are haggling over the cost of cars. The findings reveal that 65.3% of those people looking to buy a car in the next six months from September of this year will haggle “hard”(1), compared to just 56.7% of those planning to do so during the same period five years ago(3).

The figures, from analysis of Sainsbury’s Bank’s Car Buying Index which has been running for over a decade, reveal that 94.9% of people looking to buy a car in this six month period(1) will haggle.  Five years ago, this figure was 86.6% with far greater numbers of car buyers unprepared to haggle(3).

Sainsbury’s Bank is encouraging anyone planning to buy a car to haggle. With car showrooms trying to ensure they make monthly sales quotas, there may be some room for negotiation, especially in the quieter winter months.

The research shows that men are most prepared to haggle, with over two thirds of them (69%) prepared to haggle hard, compared to just 57% of women(1).

Simon Ranson, Head of Banking at Sainsbury’s Bank commented: “It’s encouraging that Britons appear to have become increasingly prepared to haggle over the past five years, but it’s not just on the forecourt where they can get a good deal through a little bit of negotiation. Shoppers in the market for other large items such as kitchens, windows and even furniture could be surprised at how much money they could save themselves by haggling.”

Haggling intentions of people who intend to buy a car:

Haggling intentions September 2013 – February 2014(1) September 2008 – February 2009(3)
Haggle hard 65.3% 56.7%
Haggle slightly 29.6% 29.9%
Won’t haggle 5.1% 13.4%


Sainsbury’s Bank Loans provides some haggling tips:

As well as haggling over the price of the vehicle, it also pays to shop around for a competitive loan rate.  Sainsbury’s Bank is encouraging those thinking about using a loan to shop around as rates can vary significantly, and to consider their repayment timescales as this can have an impact on the total amount they repay.

For further information on Sainsbury’s Bank Loans call 0800 169 8502, log onto  or pick up a leaflet in-store at Sainsbury’s.


For further information, please contact:
Tom Wilson / Phil Anderson                                                                               Lorna Gilmour
Citigate Dewe Rogerson                                                                                    Sainsbury’s Bank
020 7282 2842 / 020 7282 1031                                                                           0131 338 2863

Notes to editors:

(1)   Sainsbury’s Bank car buying index – research commissioned by Sainsbury’s Bank and conducted by ICM Research.

ICM interviewed a random sample of 2,000 GB adults aged 18+ online between 9-11th August 2013

Surveys were conducted across the country and the results have been weighted to the profile of all adults.  ICM is a member of the British Polling Council and abides by its rules. Further information at

(2)   Rate competitive and correct on 21/11/13

(3)   Sainsbury’s Bank car buying index – conducted by TNS Research among 2,008 adults 1st-10th August 2008

Sainsbury’s Bank:

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

So far in 2013, the Bank has been awarded ‘Personal Loan Provider of the Year’ – Consumer Moneyfacts, ‘Best Loan Provider’ – Money Supermarket Supers and ‘Best Credit Card for Rewards’ – Moneynet and ‘Best Card Provider’ – Moneyfacts.

Sainsbury’s Bank has its own banking licence, is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514), except for Credit Cards and Loans where it is licensed by the Office of Fair Trading (OFT) license no. 421897. The Bank has an independent membership to the Financial Services Compensation Scheme.