Britons Plan To Spend £37 Billion On Holidays In 2014

30 December 2013

New research(1) from Sainsbury’s Bank Travel Insurance reveals that 22.8 million (48%) people are planning overseas holiday breaks during 2014, compared to 20.6 million (43%) who are planning a holiday within the UK. On average those planning on booking a holiday in 2014 say they will spend £836 on the main cost of their holiday alone, collectively spending over £37 billion.

One in four ‘early bookers’ will have booked their main holiday by the end of this year, including 18% who have already booked and a further 6% who plan to book by the end of 2013. Another one in seven (15%) intends to book during January 2014(1). One in six holidaymakers claim they have saved all year to afford the holiday they want.

Sainsbury’s Bank Travel Insurance is urging travellers to ensure they take enough time to choose the right policy before jetting off on holiday, to have peace of mind their trip is covered should anything happen. In addition, hose people booking their holidays independently should check that their travel insurance policy protects them from potential disruptions such as the airline going out of business or strike action taking place.

Scott Gorman, Head of Sainsbury’s Travel Insurance commented: “We’d encourage anyone planning a trip to shop around for their travel insurance policy at the same time, or even in advance of, booking their holiday. Comparing policies on a like-for-like basis, as well as on price, will give you peace of mind you’ve got the right level of cover for you and your family.

“It’s also worth ensuring your policy has travel disruption cover as this will cover you for incidents such as airline failure or cancellations – without insurance in place, you may be left out of pocket.”

The findings(1) reveal that holidaymakers intend to take a range of measures to reduce the cost of their vacations. One in four (24%) will book their holiday independently, going directly to their chosen airline and accommodation providers in a bid to reduce costs. Another 15% will stick to a strict budget whilst on holiday to keep costs down and 13% will go somewhere in the UK specifically to minimise outgoings.

Another 13% of holidaymakers will choose the most budget-friendly holiday they can find and 8% say they will book at the last minute in the hope of getting a good deal(1).

Sainsbury’s Bank annual multi-trip travel insurance offers:


To obtain a Sainsbury’s Travel Insurance quote you can log onto or call 0800 316 1452. Lines are open 8am – 8pm Monday to Friday, 8am – 7pm Saturday, and 9am – 5pm on Sunday.

– Ends –

For further information, please contact:

Tom Wilson, Citigate Dewe Rogerson on 020 7282 2842
Lorna Gilmour, Sainsbury’s Bank on 0131 338 2863

Notes to editors:

(1) Sainsbury’s Bank commissioned ICM on behalf of its travel insurance division. ICM interviewed a random sample of 2,063+ adults aged 18+. The interviews were conducted via an online omnibus survey between 6th-8th December 2013. Surveys were conducted across Great Britain and the results have been weighted to the profile of all adults 18+. ICM is a member of the British Polling Council and abides by its rules

(2) Terms and conditions apply. To receive your online discount, remember to have your Nectar card with you. For full terms and conditions see

(3) Available on Standard cover option; full policy details are available at

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