Britons Plan To Spend £22.1 Billion On Holiday Escapes In 2012

17 January 2012

New research(1) from Sainsbury’s Travel Insurance suggests that in 2012, 28.9 million Brits plan to spend £22.1 billion on holiday escapes. On average those planning to book a holiday in 2012 say they will spend £765 on the cost of their holiday alone.

The research also reveals that budget savvy Brits are actively seeking ways to cut the cost with more than three quarters (78%) of those taking a holiday in 2012 saying they intend to cut costs and spend less than in previous years.

Of the 45% planning a foreign holiday; 13% plan to stay with family and friends abroad, 12% say they will book a self-catering break, 10% are looking at all-inclusive holidays, and 17% will stay in a hotel.

There appears to be a shift in the timing of when people will book their holiday, as just 6.8 million people planned to do this by the end of February 2012, compared to 13.4 million people in the same period last year. 23% plan to book holidays later in the year (between March and June) and 10% plan to book theirs between July and September, however a well-organised 16% of Britons said they’ve already booked a holiday for 2012.

David Barrett, Sainsbury’s Travel Insurance Manager commented: “Our research suggests that even though a number of us may be aiming to stick to a strict budget next year, people are still finding a way to ensure they have a nice break – whether it’s in the UK or abroad.

“It appears that more people will delay booking their holiday this year, presumably hoping to secure a better deal and the majority of us are aiming to reduce our spending money too. We would also encourage holidaymakers to carefully consider their travel money and travel insurance and shop around for the best value for money without forfeiting quality.”

David added: “Good quality travel insurance will give you peace of mind that your possessions, holiday costs and healthcare needs are covered in the event of unexpected mishaps. Also, organising your travel money before you go means that you have one less thing to worry about, and are fully prepared when you reach your destination.”

Britons are also looking to cut costs by holidaying closer to home or with family and friends, with more than two fifths (43%) saying that they will holiday in the UK in 2012.

Of those planning a holiday in the UK; 36% intend taking a self-catering holiday, 28% intend staying with family and friends, 28% plan a camping or caravanning holiday and 14% intend to take a driving holiday in this country. Some 39% intend to stay in a hotel in the UK.

Sainsbury’s multi-trip travel insurance offers:
• Up to 25% discount when you apply online(3)
• Take any number of trips per year – up to 60 days per trip
• Travel disruption cover, which includes scheduled airline failure cover, is included with the Standard option of a Sainsbury’s Travel Insurance policy(2).
• Tailor your medical care to meet your needs.

To obtain a Sainsbury’s Travel Insurance quote you can log or call 0800 316 1452.  Lines are open 8am – 8pm Monday to Friday, 8am – 7pm Saturday, and 9am – 5pm on Sunday.

– Ends –

For further information, please contact:
Ian Morris / Andrew Adie
Citigate Dewe Rogerson
020 7282 1049 / 1094

Notes to editors:
(1) ICM conducted online Omnibus research among 2021 British adults between 8th – 11th December 2011
(2) Available on Standard cover option; full policy details are available at
(3) Terms and conditions apply. To receive your online discount, remember to have your Nectar card with you. For full terms and conditions see

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Finance provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times.  Our products consistently top Best Buy tables and regularly win awards for quality, price and service.

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Sainsburys Finance Travel Insurance is arranged and administered by FirstAssist Insurance Services Limited on behalf of the insurer, Great Lakes Reinsurance (UK) PLC.

FirstAssist Insurance Services Limited (FISL) is one of the UK’s leading providers of tailored, flexible white-label specialist insurance solutions. FISL has five key areas of insurance expertise: travel, protection, budget health, legal protection and small business, covering nearly three million people in the UK.

Driven as a specialist business by an entrepreneurial, commercial management team, FISL provides a unique range of products and marketing solutions for: Banks, Insurers, Affinity Organisations, Corporates, Intermediaries and SMEs.