52% Of Christmas Shopping In The Bag Already

30 November 2015

New research from Sainsbury’s Bank shows Britons are “festive forward planners” when it comes to Christmas, expecting to have completed over half (52%)(1) of their Christmas shopping by the end of November. Shoppers also said they had planned to have almost a fifth (19%) completed by the end of October.

Five per cent of super-organised people like to start their Christmas shopping in January for the following year, taking advantage of the post-Christmas sales; and an additional 5% get going during the spring and summer months. However, most say that they start in November (27%) and a quarter of us (25%) are prepared to leave the commencement of Christmas shopping until December.

Most Christmas shoppers (62%) say that they plan to use cash and debit cards the most for their purchases, although 8% plan to use a mixture of cash and credit cards.

Collecting rewards points is a big pull for canny Christmas shoppers who plan to use credit cards, with 57% saying they will use a credit card to benefit from rewards. Other reasons for using credit cards are for convenience (13%); and to spread the cost with 0% purchase cards (2%). Other shrewd shoppers like to redeem their reward points and vouchers to mitigate the cost (5%).

Simon Ranson, Head of Banking, Sainsbury’s Bank said: “Christmas is a time to enjoy spending time with family and friends, usually accompanied by lots of shopping as we search out the perfect gift for loved-ones. Spreading the cost of shopping with 0% credit cards, or by using your reward points, such as Nectar, can certainly help with the family finances.”

Sainsbury’s Bank recently launched four new credit card offers, each with an attractive introductory purchase and balance transfer period, as well as a reward scheme. New customers who take out any Sainsbury’s credit card before 29th December will receive an additional 2 points per £1 (4 points per £1 in total, on top of the 1 point per £1 from Sainsbury’s) on Sainsbury’s shopping and fuel for the first three months(2). This is equivalent to 2.5% back on their Sainsbury’s shopping when they swipe their Nectar card at the same time. Customers also earn one point per £5 spent on purchases at any other outlet, both in the UK and abroad.

For information on Sainsbury’s Bank credit cards call 0800 030 4429 visit or pick up a leaflet instore at Sainsbury’s. Customers applying for a Sainsbury’s Bank credit card should have their Nectar card ready.

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.


Notes to Editors

Sainsbury’s Bank Press Office: 0131 338 0010 or email:

Citigate Dewe Rogerson 020 7368 9571

  1. Sainsbury’s Bank commissioned Opinium Research to survey 2,004 nationally representative UK adults aged 18+ between 2nd and 5th October 2015. Opinium Research is a member of the British Polling Council and abides by its rules.
  2. 2 Nectar points are collected on each full £1 of each separate shopping and fuel transaction at Sainsbury’s. Excludes Sainsbury’s Telecoms and Energy, which will be treated as non-Sainsbury’s purchases. For non-Sainsbury’s purchases 1 Nectar point is collected on each full £5 of each separate transaction. Travel Money purchases are not eligible for points. Nectar points are awarded to you by Sainsbury’s Supermarkets Ltd and Sainsbury’s Bank plc, who reserve the right to alter or terminate the Nectar point offer at any time, but will give as much notice as is reasonably possible before doing so. Points may take up to six weeks to appear on your account. The Nectar loyalty programme is operated independently of Sainsbury’s Bank by Aimia Coalition Loyalty UK Ltd, and the collection and use of points is governed by the Nectar Collector Rules, which are set out in the registration pack and are also available at

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).