35% Of Car Owners Give Their Car A Nickname

02 April 2015

More than a third (35%) of car owners admit to giving their treasured motors a nickname, according to a new study from Sainsbury’s Bank1.

The vehicle registration plate is the most popular reason for choosing a name with 22% citing this as their source of inspiration. And while a fifth (20%) said the name they chose  was entirely random, 16% said a specific vehicle trait such as colour or size dictated their choice. For 12%, a celebrity or famous character was their source of inspiration while 8% cited friends and family.

Top 10 most popular car names:











Sainsbury’s Bank pick of the quirkiest car names:

The Beast



The purple people eater

Hermione the highly intelligent Honda

Gandalf the Grey

Flying Satsuma

Bruno Brum-brum



Tom Thomson, Head of Sainsbury’s Car Insurance said: “Our research brought to light a lot of very quirky, fun and affectionate names that owners have given to their cars. For many people, their car is an important part of their day-to-day life, so it’s no surprise that so many motorists have given their vehicle a nickname.”

For further information on Sainsbury’s Bank car insurance, call 0800 092 9334, visit or pick up a leaflet in store.


For further information, please contact:

Emma Murphy / Timi Merriman-Johnson

Citigate Dewe Rogerson

020 7282 1072 / 2989

Jennifer Johnston-Watt

Sainsbury’s Bank

0131 286 0779

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

Rates and information correct at date of issue.

Notes to editors:

(1)   Research commissioned by Sainsbury’s Bank and conducted by ICM Research. ICM interviewed a random sample of 2,050 GB adults aged 18+ online between 6th – 8th February 2015. Surveys were conducted across the country and the results have been weighted to the profile of all adults.  ICM is a member of the British Polling Council and abides by its rules. Further information at 

Sainsbury’s Bank:

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank is a member of the Financial Services Compensation Scheme. 

Direct Line Insurance Group plc

UK Insurance Limited is the underwriter of Sainsbury’s Bank car insurance and Sainsbury’s Bank home insurance and are part of the Direct Line Group PLC. Direct Line Group plc (Direct Line Group) is headquartered in Bromley; it has operations in the UK, Germany and Italy.

Through its number of well-known brands Direct Line Group offers a wide range of general insurance products to consumers. These brands include; Direct Line, Churchill and Privilege. It also offers insurance services for third party brands through its Partnerships division. In the commercial sector, its NIG and Direct Line for Business operations provide insurance products for businesses via brokers or direct respectively.

In addition to insurance services, Direct Line Group continues to provide support and reassurance to millions of UK motorists through its Green Flag breakdown recovery service and Tracker stolen vehicle recovery and telematics business.

U K Insurance is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.